Pipeline

Pipeline is the pipe0 blog. We write about B2B data enrichment and the providers behind it, and about the engineering that goes into a data platform.

Updated October 2026 · 60 posts


Sales data

BuiltWith vs DataForSEO: Which API Finds a Company's Tech Stack? (2026)

We looked up the same 20 websites in both APIs. DataForSEO is a third cheaper, but BuiltWith found a technology in five to six times as many categories.

Florian MartensFounder · Oct 17, 2026
Sales data

BuiltWith vs Amplemarket: Which Finds a Company's Tech Stack? (2026)

We looked up the same 20 websites in both. Amplemarket matches BuiltWith on coverage, but it has no detection dates and listed conflicting shop platforms for three of ten stores.

Florian MartensFounder · Oct 17, 2026
Sales data

The Best Email Verification Tools, Tested on 100 Known Addresses (2026)

We ran the same 100 email addresses through 6 email verifiers. One half was real and the other fake. Every provider handled Gmail and dead domains. On work addresses, accuracy ranged from 97% down to 66%.

Florian MartensFounder · Oct 17, 2026
Sales data

Waterfall Enrichment in Claude Code with an MCP Server

Waterfall enrichment is how you get accurate, affordable B2B data. Which MCP servers run waterfalls, how to connect one to Claude Code, and how to change the provider order.

Florian MartensFounder · Oct 11, 2026
Sales data

Clay Alternatives for Agencies (2026)

What an outbound agency needs from a Clay alternative: a cost per client you can invoice through, workflows you reuse across clients, and API or CLI access. Five options compared.

Florian MartensFounder · Oct 11, 2026
Sales data

Clay Alternatives for AI-First GTM Teams

Most teams now want their own agents to run GTM, not a platform's built-in one. The two common ways to replace Clay, Clay clones and data-for-agents tools, both leave a gap. A third approach, and a directory of the tools in each camp.

Florian MartensFounder · Oct 11, 2026
Engineering

Clay vs pipe0 for Developers: Enrichment APIs and Data Syncs

Developers look for a Clay API to build enrichment into their product or to enrich a warehouse or CRM and write it back. Clay's API wasn't built for either: it's a remote control for the Clay workspace. pipe0 is a data API built for both.

Florian MartensFounder · Oct 11, 2026
Sales data

The Best Tools for GTM Engineers (2026)

GTM engineers build the systems and experiments that scale a company's growth. Here are the tools they use for each layer of the stack: reasoning, data and automation, CRM, sending, sync, and research.

Florian MartensFounder · Oct 11, 2026
Engineering

The Best Data Enrichment APIs (2026)

An enrichment API is something you build on when you need to integrate B2B data into a tool or workflow. Eight APIs compared.

Florian MartensFounder · Oct 11, 2026