Florian Martens

Founder, pipe0

Florian is the founder of pipe0. He built data pipelines at Cloudflare and joined Cursor as its first Growth Engineering hire, where he built the GTM data platform.

  • Founder of pipe0
  • First Growth Engineering hire at Cursor, built its GTM data platform
  • Built data pipelines at Cloudflare

Posts by Florian · 44

Engineering

How to Add a Custom MCP Server to Grok Bot

Grok Bot has no settings screen for custom MCP servers. You add one by pasting the URL into the chat. Here is the exact exchange, using pipe0 as the server.

Florian MartensFounder · Sep 21, 2026
Sales data

What Is Clay (clay.com)?

Clay is an application to manage, enrich, transform, and export sales data. It shines at building visual workflows. Its limitations are around programmatic use and scale.

Florian MartensFounder · Sep 12, 2026
Sales data

Two Deepline Alternatives That We've Tested

We're taking a closer look at Deepline and evaluated it against pipe0 and Landbase. Deepline makes interesting design decisions that don't seem to pay off for the end user. This affects coverage, latency, accuracy, and user experience.

Florian MartensFounder · Sep 11, 2026
Sales data

What Is B2B Data Enrichment?

Data enrichment is the process of updating, augmenting, and creating new data derived from existing data.

Florian MartensFounder · Sep 11, 2026
Sales data

What Is Waterfall Enrichment?

Waterfall enrichment describes the practice of chaining together enrichment providers to increase coverage.

Florian MartensFounder · Sep 9, 2026
Sales data

How to Choose the Right Data Enrichment Vendor in 2027

17 of 20 providers we've looked at claim to have the best data. So, how do you choose a data enrichment vendor that is right for you? We lay out a benchmarking architecture that has served us well at pipe0.

Florian MartensFounder · Sep 9, 2026
Sales data

Three Waterfall Enrichment Providers Worth Your Attention

A list of three waterfall data enrichment providers that you can trust. From traditional waterfall to front-loaded waterfalls. Find the provider that fits your stack.

Florian MartensFounder · Sep 9, 2026
Sales data

The Best Data Enrichment Tools in 2026, by Category

Data enrichment tools find people and contact data. More than 400 providers exist today. Finding the right one is a challenging problem.

Florian MartensFounder · Aug 12, 2026
Sales data

The Best SDR APIs for Lead Generation (2026)

Prospecting and contact data APIs for SDRs: how they charge, what a found result really costs, and coverage numbers from running identical input slices through 13 vendors.

Florian MartensFounder · Aug 11, 2026