Clay vs Pipe0 for Data Enrichment

Data enrichment has become an important component of the sales stack. While traditional enrichment providers like ZoomInfo  and RocketReach  have been around for a long time, many revenue teams have lately shifted to enrichment platforms like Clay .

Clay is a sales technology company founded in 2017. Clay’s mission is to unlock the creativity of revenue teams. It does so through its table-based interface. You can prospect leads and companies in Clay and enrich your lists with third-party provider data.

Clay packs the power of programming and AI into a graphical tool.

Pipe0: A Clay-like API for Data Enrichment

Similar to graphical data enrichment, APIs for data enrichment have also been around for a long time. Here too, AI has opened up many new opportunities for unique workflows. Pipe0  is a Clay-like API for data enrichment. Pipe0 allows every company to add Clay-like data enrichment to any app in just a few lines of code.

Here are some cases where this is useful:

🙆🏼‍♂️ Programmatically enriching/scoring leads as they come in through signups
🎨 Building sales technology products like sales copilots and outreach tools
📚 Programmatically assigning high-value leads to marketing audiences for retargeting

Pipe0 is the fastest and most reliable solution to implement the above.

A Comparison

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