Does clay have a public API?

Clay  is a sales technology company that has risen to popularity. Its mission is to unlock the creativity of revenue teams. Clay is often used for prospecting and data enrichment.

Its main interface is a large table-like surface where users add, remove, and run users enrichments.

As of today, clay does not offer a public API you can integrate with.

You can read more about the lack of API support in clays forum .

How to interact with clay programmatically

There are some ways to interact with clay programmatically  .

1. Sending input data to webhooks 
2. Using clay’s HTTP API integration  to pass output data to other services

Pipe0 is the API that clay should have built

At pipe0 , we build one API that allows anyone to add clay-like data enrichment into their apps. For this, we designed a simple but infinitely flexible data model called Pipeline.

A clay-like API unlocks new ways of use

There are many reasons why a programmatic way to enrich data across many providers is helpful:

• Build a tool similar to clay
• Enrich data before forwarding it to a CRM
• Marketing automation
• Powering tools for personalized outreach, sales copilots, next-gen CRMs, etc.

Clay may never have a public API?

While building pipe0 , we spend a lot of time analyzing how clay works. To power its data model clay performs processing on a cell-by-cell basis. On top, all processing is scoped to specific tables that are created as database records. A typical clay response may look like this:

PATCH https://api.clay.com/v3/tables/<TABLE_ID>/run

{
	"callerName": "ActionCellViewer",
	"fieldIds": [
		"<FIELD_ID>"
	],
	"forceRun": true,
	"runRecords": {
		"recordIds": [
			"<RECORD_ID>"
		]
	}
}

While this mode of processing makes sense for clay’s user interface, it is exactly be fun for any person trying to integrate with it programmatically.

To make matters worse, it is uniquely designed to power data as tables and would not be ideal for other forms of data visualization and enrichment.

Marking things easy

At pipe0 , we took a radically different approach to this. Instead of complexity, we designed our API with simplicity in mind. Our REST API is able to power every feature in clay using just one operation.

All of pipe0 runs one idea:

Create a pipeline and run it

What’s unique to our approach is that pipelines can be merged, sliced, and diced and many ways.

Working with a big table? Create a pipeline with many pipes and run it.

Want to enrich a single cell of that table? Create a pipeline for a subset, run it, and merge it.

Want to run the first 10 rows? You guessed it! Create a pipeline and run it.

Are you looking to integrate clay-like data enrichment into your app?

We’d love to talk to you if you’re building sales software. Reach out to us by requesting access through our website .

Add clay-like 🌈 data enrichment to your application. Fast.

Try pipe0