# Wiza review (2026): strong coverage on every input we tested

By [Florian Martens](https://pipe0.com/authors/florian-martens) · Published Oct 8, 2026

Source: https://pipe0.com/reviews/wiza
Scoring method: https://pipe0.com/reviews#methodology
Disclosure: pipe0 buys data from Wiza and uses it in its waterfalls. The scores come from our own benchmark, not from that relationship.

> Wiza turns LinkedIn and Sales Navigator lists into emails and phone numbers, and its API was among the strongest on most of our contact tests. Email lookups are slow, and plans are priced per user.

**Verdict: 4.2/5.** One of the most consistent contact data APIs we tested, strong from LinkedIn URLs and from names and domains, with cheap API credits and an MCP server. Email reveals take seconds to minutes.

| Criterion | Score | Why |
| --- | --- | --- |
| Ease of use | 4.5/5 | Export a Sales Navigator search or a LinkedIn profile with the Chrome extension and get emails and phones back. A free plan to start. |
| Data quality | 4.2/5 | 73% on name and domain lookups, 66% on mobiles and work emails, and level with the best on personal email in our benchmark. |
| Pricing value | 4.2/5 | API credits are cheap, about 5 cents an email and 12.5 cents a phone. App plans are per user, and credits don't roll over. |
| API and agent access | 4.0/5 | An async API with webhooks and an MCP server with OAuth. Work email reveals average about 25 seconds, so plan for polling. |
| **Overall** (mean) | **4.2/5** | |

**Best for:**

- Sales teams that prospect in LinkedIn Sales Navigator
- Developers who want one API for emails, personal emails, and phones
- Waterfalls that need a cheap, broad first provider

**Skip it if:**

- You need a work email back in under a second
- Your team is large and few people need data
- You need company signals rather than contact details

**Price:** from $49/mo per user for Starter, billed monthly. Free plan available.

## Wiza at a glance

- **Customers:** 50,000+ businesses, according to Wiza ([source](https://wiza.co/integrations))
- **Database:** 850M+ contacts, according to Wiza ([source](https://wiza.co))
- **Data:** Work email, personal email, and up to 3 mobiles per person ([source](https://wiza.co))
- **API:** Async reveals with polling or webhooks; LinkedIn URL, name and domain, or email as input ([source](https://docs.wiza.co))
- **MCP server:** mcp.wiza.co, OAuth or API key; Claude, Claude Code, and Codex ([source](https://mcp.wiza.co/usage.html))
- **Integrations:** Salesforce, HubSpot, Pipedrive, Attio, Outreach, Salesloft, Clay, Zapier ([source](https://wiza.co/integrations))

## Wiza in our benchmark

pipe0 ran the same records through every provider it tests (August and September 2026).

| Test | Records | Coverage | Agreement | Median time | Run |
| --- | --- | --- | --- | --- | --- |
| Name and domain to work email (signup emails) | 100 | 73% | 89% | – | 20260907T143742Z-3e4b |
| LinkedIn URL to work email (LinkedIn profiles) | 120 | 65.8% | – | – | 20260814T095606Z-9ef2 |
| LinkedIn URL to mobile (LinkedIn profiles) | 150 | 65.3% | 70% | 3.0 s | 20260804T202803Z-237d |
| LinkedIn URL to personal email (LinkedIn profiles) | 150 | 52% | 78% | – | 20260814T102434Z-7165 |

### How fast Wiza answers

LinkedIn URL to mobile, median response time per lookup (run 20260804T202803Z-237d).

- Wiza: 3.0 s
- Surfe: 4.4 s
- Amplemarket (premium): 18.6 s

### How often Wiza agrees with other providers

LinkedIn URL to mobile (run 20260804T202803Z-237d).

- Fiber AI: Wiza and Fiber AI returned the same mobile number for 91 of 94 people (97%).
- Surfe: Wiza and Surfe returned the same mobile number for 73 of 98 people (74%).

- On personal email, Wiza and Forager tied for the most found, 52% each.
- Name and domain are derived from each signup email, so that test measures finding a person's address format, not finding the company.
- Samples are small, 100 to 150 records per test, so treat a few points of difference as noise.
- The LinkedIn profile set passed one vendor's resolvability filter, so absolute rates run higher than on a typical list. Comparisons between providers stay fair.
- The signup set is real pipe0 signup emails with no vendor involved in choosing them, a harder and more realistic population than the profile set.
- Agreement is the share of results that match what other providers returned for the same person. It is a proxy for accuracy, not ground truth.

## What is Wiza? [#what-is-wiza]

Wiza started as the tool that turns a LinkedIn Sales Navigator search into a
spreadsheet of emails, and that is still how most of its 50,000-plus business
customers use it. Export a search, a lead list, or a Recruiter project, or
open a profile with the Chrome extension, and Wiza adds work emails, personal
emails, and up to three mobile numbers per person.

Underneath is an API that does the same from a LinkedIn URL, a name and a
company domain, or an email address, plus an MCP server for agents.

## Consistent where others aren't [#consistent-where-others-arent]

Most contact providers are good at one input and weak at another. Wiza was
strong on most of them in our benchmark. Given the names and company
domains of 100 real pipe0 signups, it found a work email for 73. From 120
LinkedIn profiles it found 66% of work emails, and from 150 profiles it found
65% of mobile numbers. On personal email, it tied for first at 52%.

That consistency is why it runs first in pipe0's default mobile and work
email waterfalls. When Wiza and Fiber both found a mobile number for the
same person, they matched 91 times out of 94.

## Speed: fast phones, slow emails [#speed-fast-phones-slow-emails]

Wiza verifies emails in real time instead of serving them from a cache, and
that costs time. Its own docs put an average work email reveal at about 25
seconds, sometimes several minutes. Phone numbers are a different story: in
our test they came back in a median of 3 seconds, faster than Surfe at 4.4
seconds and Amplemarket at 18.6.

The API is asynchronous for that reason. You start a reveal and either poll
for the result or give Wiza a webhook to call.

## What it costs [#what-it-costs]

There are two ways to pay. App plans are per user: a free plan with 20
emails and 5 phones, Starter at $49 a user per month, and Email + Phone at
$199, or $166 billed annually for unlimited reveals with 2,500 bulk exports a
month. Monthly credits reset on the billing date.

The API has its own credits at 2.5 cents each. An email costs 2 credits and a
phone 5, so about 5 and 12.5 cents, charged only when Wiza finds something.
For a developer or an agent, that is one of the lower prices in the market.

## Wiza and pipe0 [#wiza-and-pipe0]

We buy data from Wiza. It runs first in pipe0's default mobile and work
email waterfalls, chosen on price and the coverage above, with Surfe and
Crustdata behind it for the people it misses.

## Who should buy Wiza [#who-should-buy-wiza]

Buy Wiza if your team prospects in Sales Navigator, or if you need one API
that finds emails, personal emails, and phones from whatever input you have.

Look elsewhere if you need an email back in under a second, or if a large
team needs data but only a few people would use a seat.

## Wiza pros and cons

### Pros

- **Consistent across inputs.** From a name and domain, Wiza found 73 of 100 work emails. From LinkedIn profiles, it found 66% of work emails and 65% of mobiles, and tied for first on personal email.
- **Cheap API credits.** API credits cost 2.5 cents each: 2 per email and 5 per phone, so about 5 and 12.5 cents, and nothing is charged when no data is found.
- **Built around Sales Navigator.** Export a search or list from Sales Navigator or Recruiter, or reveal one profile with the Chrome extension, and enrich it in place.
- **Fast phone reveals.** Mobile numbers came back in a median of 3 seconds in our test, faster than the two highest-coverage phone providers.

### Cons

- **Slow email reveals.** Wiza says a work email reveal averages about 25 seconds and can take several minutes, because it verifies in real time.
- **Per-user plans.** App plans are priced per user, from $49 a month, and monthly credits reset on the billing date without rolling over.
- **Unlimited has a cap.** Annual plans advertise unlimited emails, but bulk list exports stop at 2,500 a month.
- **API access is separate.** The API runs on its own credit pool, bought separately from the app plans, and only the Team plan lists API access.

## Wiza pricing

| Plan | Price | What you get |
| --- | --- | --- |
| Free | $0 | 20 valid emails and 5 phone numbers. |
| Starter | $49/user/mo | 100 emails and 100 phones a month. |
| Email + Phone | $199/user/mo, or $166/mo annual | 500 emails and 500 phones a month; annual is unlimited reveals with 2,500 bulk exports a month. |
| API credits | $0.025 a credit, from $50 | 1 credit per profile, 2 per email, 5 per phone, charged only when data is found. |
| Team | Custom | 3+ users, annual, API access. |

- Only valid emails are charged; risky emails are free to export.
- Monthly plan credits reset on the billing date and don't roll over.
- Extra reveals on app plans cost $0.15 per email and $0.35 per phone.

Prices as of Oct 8, 2026, from https://wiza.co/pricing.

## Wiza alternatives

- [pipe0](https://pipe0.com/enrichment-api): You want Wiza as the first step of a waterfall, with Surfe and Crustdata behind it, billed per result with no per-user plans.
- [Surfe](https://pipe0.com/reviews/surfe): You need the highest mobile coverage and work from LinkedIn into a CRM.
- [FullEnrich](https://pipe0.com/reviews/fullenrich): You want a hands-off waterfall for emails and phones from a CSV.
- [Prospeo](https://pipe0.com/reviews/prospeo): You need sub-second email lookups and pay per credit.

## FAQ

### Is Wiza's data good?

In our benchmark Wiza was strong on most inputs: 73% of work emails from names and domains, 66% of work emails and 65% of mobiles from LinkedIn profiles, and tied for first on personal email at 52%.

### How much does Wiza cost?

Wiza has a free plan with 20 emails and 5 phones. App plans start at $49 per user a month. API credits are sold separately at 2.5 cents each: 2 credits per email and 5 per phone, charged only when found.

### Does Wiza have an API and an MCP server?

Yes. The API is asynchronous: you start a reveal and poll or wait for a webhook. The MCP server at mcp.wiza.co works with Claude, Claude Code, and Codex, and both use API credits.

### Why is Wiza slow on emails?

Wiza verifies emails in real time rather than serving cached results. It says a work email reveal averages about 25 seconds; phone numbers came back in about 3 seconds in our test.

### Wiza or Surfe: which should I choose?

Surfe found more mobile numbers in our benchmark, 96% against 65%. Wiza is the more consistent all-rounder across inputs, including names and domains, and its API credits are cheaper per result.